By Brandon Fong
I used to think I was cool. That was, until I realized that nobody else thought I was cool. When I first started building my personal brand on Twitter, I did everything wrong. I thought that the best way to do things would be to show people how professional and accomplished I was -- people like that, right?
Nobody relates to people who try to act perfect all the time. This is true in real life, so why wouldn’t it be true on Twitter?
Along my Twitter journey thus far, I’ve made many mistakes, followed bad advice, and probably took much longer to get where I am today than if I had done it correctly.
My new (and dramatically more effective) approach to building a successful Twitter account is all about providing value to people. If you can provide value, make people feel good, and build a relationship with them, you can then start to build a following and loyal trust with your audience.
Today I will be showing you two powerful tips, along with one psychological hack that you can use to get better engagement with your Twitter profile!
Setting Up Your Bio… the Right Way
People like to establish relationships with people who are human. Not with people who act like robots. So when you are crafting your Twitter bio, do your best to make it engaging and friendly, like someone that you would personally want to talk to.
Here was my old Twitter bio:
“I figure out the hardest parts about college so you don't have to. Then, I teach you everything I know. My free Student Hacking class reveals my best secrets ⬇️”
Not terrible… but still, why would someone care about taking my “student hacking class” if they had no idea who I was? I didn’t establish a relationship with them, and therefore they had no incentive to try reading any of my content.
Now, my Twitter bio reads as follows:
“I figure out the hardest parts about college so you don't have to. Then I teach you everything I know. I’m a maniac on a mission & I love meeting awesome people😃”
This bio does a much better job framing me as someone who genuinely likes meeting people. As you continue to grow and evolve, you will refine your bio. While many “pros” suggest putting a strong call to action in your bio, I have found this to be less effective when it comes to building a following.
It is still important to give people a hint as to what kind of value you can provide them. But when you do this, try to do it as if you were meeting someone in person by adding a little bit of your personality!
Building Relationships on Twitter
When people follow me, I introduce myself and begin to have a conversation with them. I want to make sure they associate an actual person with my account and that I care enough about them to want to get to know them a little better.
I used to do this all wrong, and it probably hurt my brand a bit. So I want to make sure you are doing it the right way!
Remember in the introduction when I told you how important it is to build a relationship with someone before you ask for something in return? Yeah, I used to not do that. Here are two perfect examples:
Look at how I jammed information down people’s throats and sounded like an arrogant jerk. Who would want to listen to what I had to say after that? Sure, I got some responses from people that acted positively but it was for sure not the best way to approach the conversation.
Compare that to the relationship building approach:
Because my target audience is college students, I wanted to ask them a simple question that would get them engaged and able to talk about something they would be passionate about. So whenever someone follows me, I DM them saying:
“Thanks for following! What’s your major? Whether you choose to answer or not, I hope you have an awesome day!”
If you know your target audience well enough, it should be easy to come up with a question that is easy enough for them to engage with and will allow you to initiate a good conversation. People love talking and sharing what they are passionate about. If you choose the right question, you will soon be meeting some awesome new people on Twitter!
To increase your chances of engagement, make sure to use the “but you are free” technique. Notice my third sentence:
“...Whether you choose to answer or not, I hope you have an awesome day!”
This technique has been tested over the years by 42 different psychological studies with over 22,000 participants. The findings of the studies showed that whenever you are making a request, you can highly increase their acceptance by acknowledging that they have the freedom to choose.
The reason behind this is that nobody likes being forced into doing anything. If you can ask someone a question politely and remind them that it is their choice, they feel more relaxed, and therefore more willing to engage.
This way I am at least wishing them something positive, whether or not they choose to respond! Then I continue the conversation, and ask them what they are passionate about and what they want to do with their majors. If there is a way that I can provide value to them, then I will! After they have already engaged with you, they are much more likely to engage with future content of yours.
Don’t make the same mistakes that I did! Start off your profile the right way by meeting talented people and developing a relationship with your audience.
Follow these two simple steps and you will be well ahead of the rest of the robotic, fake sounding Twitter world!
As a student, I have built a personal brand that I've been able leverage to study abroad for free, acquire over $27,000 in scholarships, present in front of 1,000+ people, network with billionaires, launch a startup company, and acquire my series 6 and 63 investment licenses, all while maintaining a 3.96 GPA
I can teach you the best strategies for differentating yourself and making yourself a valuable asset to any organization. If you have any questions for me, feel free to message me on my Savvy profile.