By Theresa DeMario
Juliet Erickson has coached people in the art of persuasion all over the world. She has worked with nonprofit organizations, CEO’s of large corporations, celebrities, and government entities. She even taught Communication and Negotiation at Stanford University. Erickson said she enjoys working with Savvy because she can work with people who may not otherwise be able to afford or even find her services, wherever they may be.
Persuasion is one of those topics that is often misunderstood. It is not the same thing as manipulation. Erickson describes persuasion as “being relevant enough to help people to change the way they think or act.”